| The Silver Screen & The Boob
Tube By LIZ GOFF & RICHARD FASANELLA
Dateline: Queens, 3010 . . . Local archeologists digging at the site of a
former elementary school and playground uncover the following objects: Sonny and Cher
dolls, Mork and Mindy dolls, a Hula-Hoop and a metal "Popeye" lunchbox.
Rather than scratching their heads
and seeking a source that will help date and interpret the items, the historians head to
the American Museum of the Moving Image (AMMI) a storehouse of thousands of
artifacts which capture the history of the 20th century culture and arts, the only
collection of its kind in the United States and one of the largest in the world.
Dateline: Astoria, 1976-77 . . . Sam
Roberts, president of the Council of Motion Picture Association (a precursor of the
Astoria Motion Picture Foundation) dreams up a "place," museum-like, where
memorabilia from the motion picture and television industries could be stored for future
reference.
Dateline: Astoria, 1988 . . . After
receiving approval from the City Arts Commission and obtaining funding, a home for the
museum was secured within the Kaufman Astoria Studio Complex.
The American Museum of the Moving Image is
born, located on 35th Avenue between 36th and 37th streets in Astoria.
Pinball machines yes, the kind
Fonzie "punched" to set the bells ringing and the "first" video
games Pacman, Space Invaders and Zaxxon theyre here too. Sets,
scripts, props and costumes from television programs that lit up the small screen in the
1940s, 50s and 60s artifacts from the "Howdy Doody Show"
(yes, Clarabelle is there), "The Honeymooners" and "Captain Kangaroo
are all part of the memorabilia at AMMI. And there is so much more.
Screenings of 50s commercials and TV shows,
and movies from the 40s through the 80s are presented in special format.
Experts and educators are on hand to assist
with research, or just to explain the "hows and whys" of the different displays.
During a pensive moment at the
museums grand opening, Sam Roberts was asked to explain the concept of the museum.
Why so many different items and exhibits in one place?
"Its simple," he said.
"One day someone will come to Queens to dig up our culture, our artifacts and this is
where they will go when someone asks, What the hell is a Popeye
lunchbox?"
However, to truly understand the film
industry means looking at early American cinema as it was produced in New York City. One
of the most significant pioneering studios was Lasky and Zukors Famous Players Film
Company which officially opened its studios in September of 1920 at Pierce and Sixth
Streets, now known as 35th Street and 35th Avenue in Astoria. With the creation of these
studios, the area quickly became the movie-making capital of the East Coast.

Henry Fonda starred in the 1957
Alfred Hitchcock film "The Wrong Man." The film depicted the story of a Corona
man who was convicted of a crime he didnt commit and how he eventually gained his
freedom.
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Famous Players-Lasky was formed when
Adolph Zukors Famous Players Film Company merged with the Jesse Lasky Feature Play
Company. By 1920, the company had studios across the country with the Astoria location at
the center of its film production projects.
Indeed, the studio would thrive in its
Queens location. Many east coast writers and producers reacted negatively to the mass
exodus that many film executives made to Hollywood.
Famous stars from the silent movie era like
Rudolph Valentino and Gloria Swanson found Astoria to be a perfect haven from the
overbearing Hollywood lifestyle.
Later, the studios proved to be a
convenient location for Broadway writers and actors who wanted to moonlight in the motion
picture industry.
After two decades of making movies, then 30
years of turning out instructional films as the U.S. Army Pictorial Center (1942-72), the
buildings fell into disuse and were badly vandalized until a coalition of Queens officials
and motion-picture labor unions organized a restoration project in 1976.
Since reverting back to the City and
becoming a studio again, "The Glass Menagerie," Woody Allens "Radio
Days," a TV version of "Death of a Salesman" with Dustin Hoffman and the
"Cosby Show" are among the productions that have gone before the cameras.
Queens has also served as
the backdrop for numerous television shows.
Whether we were laughing at Archie
Bunkers ridiculous remarks in "All in the Family" or enjoying some time
with the "Nanny" from Flushing, the borough has continued to thrive as a home to
many of our favorite shows.
The tradition continues even today as a show like "The
King of Queens" keeps Queens in the television spotlight.
Henry Fonda starred in the 1957 Alfred Hitchcock film
"The Wrong Man." The film depicted the story of a Corona man who was convicted
of a crime he didnt commit and how he eventually regained his freedom. |