The Trib:
A Third Of A Century And Still Beginning
By MICHAEL SCHENKLER
Gary could never have imagined it.
Yes, Gary Ackerman is a visionary; but
when in 1970, the 25 year-old teacher rented a desk in the back of a
real estate office in Kew Gardens Hills, and declared himself editor and
publisher of the new monthly Tribune, he couldn’t have
possibly imagined the journalistic journey the Tribune was
going to take.
He gave birth, steered it, prodded it
and loved it until the late seventies when he found his real calling.
Gary had big ideas for himself — he was committed to a life of public
service — in elective office.
It was 1979 and I was a NYC school
principal and had just run the successful campaign for Gary — my much
older college buddy. I wound up managing — on a part-time basis —
his struggling newspaper business, while he prepared for his new life in
elective office. The Tribune was localized in the Flushing
area and was a 12 to 16 page weekly.
By 1982, the Tribune had
grown; I left the school system, became Gary’s partner and remember
our understanding way back then. Gary turned the reigns of the Trib
over to me. He would go on and run the country; I would run the
business. As I’ve said many times before when I’ve told the Trib
story, just look around, clearly I’ve done the better job. I also view
that career change as one of the most rewarding decisions I’ve ever
made.
The Trib wasn’t new to
me, I’d dabbled with it since its infancy: I was its volunteer contest
editor. In the late 70’s, I renewed my role as contest editor,
borrowing the name of Harley Benson, a reporter created by “All In The
Family” genius Norman Lear, when the Tribune was used on
TV as the community newspaper covering Archie Bunker’s neighborhood
and grandson little Joey’s adventures entering the Trib’s
“Beautiful Baby Contest.”
In 1982 I also penned a column called
“The Pub” which began my weekly writing. By the late 80’s, my
award winning column “QUIPs — Queens In Politics,” provided me
with a weekly outlet to unite my love of wordsmithing with my passion
for politics.
Most recently, in 1999, at the urging of
Trib editor Tamara Hartman, I again made the commitment to weekly, put
word to paper and “Not For Publication” was born and has not missed
a week since.
In between “Quips” and “Not 4
Pub,” the Trib and I had another adventure. In 1989, Gary and I sold our little hometown Queens newspaper
to a public company, News Communications. I expanded the Tribune
into a nine edition borough-wide newspaper. Then News Communications
gave me added responsibility and at the end of 1991, I became president
of the public company.
We grew the company, which at its peak
published 23 weekly newspapers including Dan’s Papers in the
Hamptons, Our Town in Manhattan, and The Hill in
Washington, DC. With our network in the Metro New York area, I began
contributing to and editing a citywide political and gossip page,
“NYConfidential” — which ultimately gave birth to the Trib’s
weekly “QConfidential” page.
With my business successes, my
responsibilities changed, causing my computer screen to be filled with
spreadsheets and annual reports instead of columns and contests. It was
a marvelous learning and growing experience but I missed the words and
the news.
Then, last year the opportunity
presented itself and with Gary, Trib Associate Publisher
Mike Nussbaum and a new group of friends committed to our vision of
community journalism, we reacquired the Queens Tribune.
Now that little paper born at a single desk in the rear of the real
estate office was again back home in Queens, headquartered in our 8,000
square foot building on the service road of the L. I. E. in Fresh
Meadows.
Our publishing adventure has been
historic. The idea of a free, large circulation community newspaper was
basically unheard of until we appeared back in 1970. There were resort
papers, and subscription papers but a free community weekly, they said
it would never last. Well, a third of a century later, we’re going
strong, growing and looking for more.
During those 33 1/3 years we brought
changes to our industry. In 1987 we were the first community weekly on
the east coast to begin using (process) full color printing. Two years
later in 1990, we celebrated our 20th anniversary by wrapping the Trib with a glossy cover — now an industry
standard for special editions. “Our Official Guide to Queens,”
introduced sometime in the 80’s, has been imitated but never equaled.
The annual remains the most comprehensive reference to our borough. The
seven year-old Tribune Online (www.QueensTribune.com),
with some 5000 plus web pages, was the first such effort on the part of
a metro New York community newspaper. We entered the world of e-commerce
long before it was fashionable. We built our site in-house and to this
very day Tribune staffers have teamed up to offer the most
thorough online resource on Queens which received an impressive 117,000
visitors last month. In 2000, we launched a new publication, the PRESS
of Southeast Queens, to provide quality community journalism to
a previously underserved audience. The borough coverage was complete. We
were the largest and dominant community weekly around. But we are still
excited about the future challenges.
Sure, I’m a proud parent. There is a
lot to be proud about with the Tribune: with our
commitment to advocacy journalism and our quality weekly in-depth
reporting, we’ve made a difference.
And there are many too many to name, who
share in the effort and deserve the credit.
The editors, reporters, artists, sales
and office staffs that have shared in the dream over the past 33 years
have contributed to our baby’s growth. The team we have today is
clearly the most talented one we have yet to assemble and we expect them
to be making headlines of their own in the future.
My wife Lil and our kids Lee and
Allison, who tolerate my crazy schedule, my endless hours online and a
house full of newsprint, provide me with the love and support one needs
after a day in our business. Lee, first as editor of his college
newspaper and now pursuing graphic arts at an advertising agency in the
city serves as my occasional design consultant.
But, most importantly, are the people of
Queens — our readers. The issues on their minds are the same issues of
concern to the people of our great city and nation — and most likely
even more global in commonality. This borough, where we have served as a
community sounding board for a third of a century, represents the rich
diverse life for which people all over the world strive. And they come
here in droves, reaching for their dreams. Queens in many ways is the
true center of our city, country and even the world. The folks in
Manhattan will never understand this, but it doesn’t matter.
They understand it in China; they
understand it in South America and the Caribbean; in Korea and India and
Russia too. What really matters is it is understood in Flushing where
this paper was born; and in Forest Hills, Astoria, Bayside, Howard
Beach, St. Albans, Jackson Heights, Jamaica and Sunnyside. The people of
Queens are at the heart of what really matters. They don’t necessarily
lead in style or commerce. The world doesn’t look to them as leaders
in the arts — although that is beginning to change. And while, the
people of our borough contribute in all areas of life, it is their
values — social mores, interpersonal understanding — the true
concept of community, in which the borough of Queens has led the world
into this third millennium. And this world could do well to learn from
the harmony and peace of our Queens multicultural mosaic.
And as the world changes, the community
of the future will likely be defined by the folks from Queens — not by
study, but by life, by example. We present an essential model if the
people of this earth are to survive in peace. And as we define life in
the 21st century, the Tribune
relishes the challenge of being there to cover the experience.
Thanx for the first 33 1/3.
Our spin on it: the best is yet to come.
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| Not4Publication.com
by Dom Nunziato |
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