Queens Tribune

It used to be that women over 50 were expected to slow down and become matronly grandmothers. They were supposed to find mild-mannered hobbies to quietly bide their time while growing old. Well, scrap that concept. A new company formed by women for women is launching a national Web site and community expressly for women over 50 who don’t buy into that boring role.

Women Etc., online at www.womenetcetera.com, is poised to become the go-to place not only for social networking and relationship building but also for serious topics like work and careers, financial security and medical issues.
Suzanne Caplan, a successful business writer, mentoring consultant and co-founder of Women Etc. believes the web is not being used to its fullest potential by those over 50. That’s why her company has designed its internet-based community to meet the interests of today’s modern, mature woman.

“This is not your grandma’s cookie company,” said Caplan. “Today’s mature women are not just sitting around trying to stay busy in between visits from the grandkids. They’re vibrant, active and experiencing a liberating new phase of their lives. They’re pursuing interests and opportunities they couldn’t take when they were younger and meeting everyone else’s needs.”

Women Etc. stretches beyond the internet and into real communities. Company leaders will recruit and train a group of women to present programs on wellness, life planning and balance, financial enhancement and welcoming new opportunities.